Where smart ducks find customers without breaking the bank
The Quiet Ponds Framework helps you identify and exploit underserved market segments where customer acquisition costs are naturally lower due to reduced competition and higher relevance.
Instead of competing in oversaturated "red oceans" where everyone is fighting for the same customers, we identify "quiet ponds" – smaller but more profitable market segments with:
| Pond Characteristic | Scoring Criteria | Points (1-5) |
|---|---|---|
| Competition Level | 5 = No direct competitors<br>3 = Some competition<br>1 = Highly competitive | [ ] |
| Customer Access | 5 = Direct, easy access<br>3 = Moderate barriers<br>1 = Difficult to reach | [ ] |
| Problem Urgency | 5 = Immediate need<br>3 = Moderate urgency<br>1 = Nice to have | [ ] |
| Community Presence | 5 = Strong, active community<br>3 = Some community<br>1 = No community | [ ] |
| Word-of-Mouth Potential | 5 = High sharing tendency<br>3 = Average sharing<br>1 = Low sharing | [ ] |
Score 20+ points = Potential Quiet Pond