The Kano Model helps categorize campaign features based on customer satisfaction. Use this template to optimize your performance campaigns.
🔍 Must-be Attributes
📈 One-dimensional Attributes
✨ Attractive Attributes
😐 Indifferent Attributes
⚠️ Reverse Attributes
| Step | Description | Status |
|---|---|---|
| 1. Audience Research | Conduct surveys, social listening, and competitor analysis | ⬜ Not Started |
| 2. Attribute Mapping | Categorize campaign aspects into Kano Model categories | ⬜ Not Started |
| 3. Prioritization | Focus on must-be, then one-dimensional, then attractive attributes | ⬜ Not Started |
| 4. Experimentation | Develop testing schedule for new attractive attributes | ⬜ Not Started |
| 5. Measurement | Set up analytics to track impact of changes | ⬜ Not Started |
| 6. Iteration | Regularly reassess attribute map | ⬜ Not Started |
| 7. Continuous Learning | Stay updated on industry trends and platform features | ⬜ Not Started |
| Attribute | Category | Current Performance | Action Items |
|---|---|---|---|
| Posting Frequency | Must-be | ||
| Engagement Rate | One-dimensional | ||
| Interactive Content | Attractive | ||
| Office Updates | Indifferent | ||
| Promotional Posts | Reverse |
<aside> 💡
Remember: Continuously adapt your strategy as user expectations evolve. What delights today may become a basic expectation tomorrow.
</aside>